Press Release

Congressman Henry Cuellar Lauds New DHS “If You See Something, Say Something” Spanish Public Service Announcement Campaign

Secretary Janet Napolitano launched the DHS campaign to inform Spanish-speaking viewers about reporting potential threats to local law enforcement

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Washington, December 12, 2011 | Daniella Martinez (956-725-0639) | comments

Congressman Henry Cuellar today lauded the unveiling of new Spanish-language Public Service Announcements for the Department of Homeland Security’s (DHS) “If You See Something, Say Something” public awareness campaign.


Starting today, Spanish-language PSAs that inform viewers about how to notify authorities regarding potential threats will run in radio stations and televisions in Texas, California, Colorado, New York, Arizona, New Mexico, Florida and Puerto Rico. Homeland Security Secretary Janet Napolitano unveiled the campaign today at a roundtable meeting with Hispanic law enforcement groups at the White House.

“The ‘If You See Something, Say Something’ public awareness campaign is an excellent crime prevention program and I am elated to see that it is now tailored to inform our Spanish-speaking community,” said Congressman Cuellar. “Our law enforcement agencies must continue to have a tight-knit relationship with our communities so that we can maintain a unified front when confronting criminal threats.”

“I congratulate Secretary Napolitano and the Department of Homeland Security for their diligent efforts in keeping our communities well-informed on this initiative,” said Congressman Cuellar.

The “If You See Something, Say Something” campaign was initially implemented by New York City’s Metropolitan Transportation Authority and it is now licensed to DHS for a nationwide campaign. The campaign is designed to engage the public and key frontline employees to identify and report indicators of terrorism, crime and other threats to the proper transportation and law enforcement authorities. The Homeland Security Department has worked over the past year with federal, state, local and private sector partners to expand the campaign. They have worked with the Department of Justice on the Suspicious Activity Reporting (SAR) Initiative, which is an administration effort to train state and local law enforcement to recognize behaviors and indicators related to terrorism, crime and other threats. For more information on the “If You See Something, Say Something” campaign, visit

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